Recently produced and edited this short ‘how to make’ film for PuritionUK.
What is Purition?
Healthy protein shakes and meal replacements using only the very best clean and natural ingredients. For healthy living, weight loss and sports nutrition.
Check out there website for more information and products available!
What did we do?
We gathered a load of ideas with the best way we could shoot this prior to film day. We wanted the viewer to experience the simplicity of how easy and it is to prepare a shake! EASY!
Let’s take you through our process:
Gathered lots of ideas from other big brands such as Waitrose, M&S and other big retailers
Discussed various ways which is going to be the best idea to promote the brand and the ease of use to make a shake!
Filming in a bright lit area was critical, as this is a healthy and vibrant brand so the kitchen setting was perfect
Overhead, top down shot to get the POV shot! & a front on camera angle. In post production this made it very easy to switch from one to the other
Half a day of shooting, experimenting different ideas was great to have a good variation of film for the edit!
Then we enjoyed a shake or 2!